HoReCa Channel Marketing Manager
HoReCa Channel Marketing Manager
For over 150 years, Frieslandcampina has been leading in dairy expertise and craftmanship adapting to market and societal circumstances. Our purpose connects our past, present and future.
Nourishing by nature; providing good nutrition to the world, a good living for our farmers, now and for generations to come.
Frieslandcampina Professional (FCP), is a €2.4B EUR food service business offering professional cream, butter and dessert solutions to operators all around the world. With 18,000 member farmers and offices in Europe, APAC and China, FCP aims to drive farmer profit in the B2B channel by providing value-adding solutions and becoming the go-to-partner dairy partner for operators.
What we ask
- 4-6 years of proven experience in marketing, communication or business-related fields; B2B or food service experience is a plus
- Good understanding of HoReCa channel (preferably within FMCG environment); if not, related industry experience with big passion for food
- Bachelors or Masters Degree in relevant field
- Business acumen & budget management experience
- Customer focus: curious about operators and promotes outside-in thinking
- Strong execution of plans and activities
- Performance & data-driven mindset
- Outstanding English and Spanish language knowledge is required to fill the role
- Team player
- Positive, can-do attitude
- Self-driven & creative
- Experienced content creator
What we offer
- Unique company culture of Dutch heritage and international presence
- To ensure a healthy work-life balance, we've implemented a hybrid work model for this role (home office opportunity 3days/week)
- You will become a key part and contribute to the success of our organization
- You will be part of a global and diverse team of motivated and talented professionals
- We offer you a competitive salary, wide range of benefits & annual bonus (health insurance, meal allowance, language course, gym discount, etc)
- Challenging tasks with real added value and a purpose-driven organisation – nourishing by nature
- Career development opportunities
- Diverse training and mentoring programs to help you grow on your own professional journey
- Cheerful environment with colleagues from different cultures
- Platform to bring in your ideas and to develop further
- Engaging, high-impact projects with tangible outcomes
Vacancy description
We are looking for our HoReca channel manager to develop the following:
- Develop and execute local Horeca channel based on food professional insights, competitor landscape, customer growth drivers and business objectives
- Own the local Horeca strategy and drive 12Q plans based on channel and operator insights
- Work closely with the sales team to deliver impactful campaigns including relevant trade promotions and fairs
- Manage product portfolio activities for hero assortment, innovation and renovation projects; lead local innovation projects from ideation & business case creation to launch
- Create value for operators with Debic brand by delivering effective communication based on operator insights, guest trends and top dishes
- Utilize data analytics to monitor performance and ensure maximum impact where applicable
- Manage local A&P budget spend and forecast
