Content Marketing Manager
Content Marketing Manager
This is a B2B content marketing role within the Ingredients Performance, Active and Medical Nutrition Segment Marketing team, as part of the focused approach of FrieslandCampina Ingredients (FCI) to nutrition throughout adulthood.
You will contribute to the development of FCI market leadership in proteins & prebiotics, delivering health benefits globally to consumers, through collaboration with B2B customers (Brand Owners in predominantly functional foods & drinks and dietary supplements). We focus on increasing awareness of our solutions in the markets for performance, active & medical nutrition (B2B2C mindset), especially around the role of functional dairy, in particular proteins and prebiotics.
What we ask
- BA/BS/master level degree or equivalent, preferably in Marketing, Communications, or related field.
- English as a first language is essential as all content is developed in English for global delivery.
- Minimum 6 years’ experience creating B2B content for the web (and offline) and growing a social digital audience.
- Editorial mindset that seeks to understand what B2B audiences consume and how to create it.
- You must be an excellent technical writer, someone who understands how to frame a message in a clear, concise, and compelling way, science-based.
- Ability to analyse and present content and social media performance.
- Experience with Google analytics, and the top social channels including LinkedIn.
- Understands the basic best practices of the main social media channels, which content and approaches work on each and why
- Excellent inter-personal communication skills.
- Able to work in matrix and network organization with multi-disciplinary approach.
What we offer
FrieslandCampina, with its Dutch origins, has grown into an international organization with offices worldwide. The work environment is informal and friendly, where you collaborate with passionate professionals. You will have access to training and coaching to support your professional growth, and internal career development opportunities are actively encouraged. With trust and autonomy, you will have the chance to create lasting impact, contributing to better nutrition for the world. As for the employment benefits:
- Salary between €4,357 and €5,914 per month, depending on knowledge and experience (full-time);
- Full-time workweek of 38 hours, 4% year-end bonus, 10% performance bonus, and a market-standard pension;
- Flexible working hours and ample opportunities to work from home;
- 200 hours of annual leave, the option to buy or sell 40 extra hours, and 8% holiday allowance;
- Free milk & cheese during lunch and delicious barista coffee at our headquarters.
Vacancy description
- Develop and implement a B2B content strategy and editorial plan to drive traffic, engagement, leads, that deliver sales and customer retention. This includes the writing of content as well as use and management of agencies to deliver the appropriate content. Develop and drive the content calendar, ensuring timely delivery and consistency across all platforms.
- Work closely with the MarCom, Digital and Marketing teams to align content initiatives with broader marketing campaigns and strategies.
- Provides content tailored to the channels selected and work with the digital team to ensure timely update of the content. Editorial requirements include basic SEO understanding, B2B content categorisation and structure, content development, distribution and measurement. Development of editorial governance so that content is consistent with our brand voice, style, tone and is in line with regulations.
- Monitor and analyse content performance metrics, providing insights and recommendations for improvement, in collaboration with the digital team.
- Management of B2B creative resources including designers, writers, and other agency personnel, together with marketing communications.
- Work with marketing to integrate content programs with B2B brand campaigns to drive brand and demand. Manage the content calendar and A&P budget together with Marketing leads and B2B marketing communication manager.
Team Details
At FrieslandCampina Ingredients, we’re committed to providing innovative, nutritious ingredients to address health and well-being challenges worldwide. With a dedicated team of 1,700 specialists, our mission is to supply the right ingredients to food, beverage, and supplement brands – working with them to create highly nutritious and sustainable applications to help people with special dietary needs and preferences get the most out of life, always.
We are a global employer, operating across diverse market segments such as early life nutrition, active, performance, medical and cell nutrition with factories and offices in the Netherlands and established regional sales offices in key locations worldwide including the United States, Singapore, China and Brazil. As a global leader in proteins and prebiotics, our expertise plays a significant role in enhancing muscle health, mobility, brain health, immune system function and gut health.
Joining our team means becoming part of a collective purpose – to help people get the most out of life, always. Every individual within our organisation contributes to this purpose and we take immense pride in the dedication and passion that drives our work at FrieslandCampina Ingredients. We truly believe that when people can be their true selves at work, it leads to a thriving team. That's why we're fully dedicated to embracing diversity and inclusion, investing in personal development and using innovative technologies to ensure that everyone feels safe and happy in their workplace. Because together, we achieve more.
