Campaign Marketeer
Campaign Marketeer
Are you a driven marketer with a passion for creating impactful campaigns? Do you want to play a vital role in FrieslandCampina's strategy by attracting new dairy farmers to our cooperative? If so, we’re looking for you!
As a Campaign Marketeer, you will be essential to FrieslandCampina’s recruitment efforts, designing and executing strategic, well-crafted campaigns. Working closely with the Milk Recruitment account management team, you’ll develop campaigns specifically aimed at connecting with potential dairy farmers. You have a strong understanding of the customer journey, know how to reach our target audience, and ensure that our message resonates effectively and persuasively.
What we ask
- Master or bachelor’s degree in Marketing, Business, Communications or related;
- 4+ years of experience in campaign management, preferably in a Dairy, FMCG or agricultural environment;
- Fluent in Dutch;
- Customer-focused, with a understanding of the farming community, or willing to immerse yourself fully in this target group to deliver impactful results;
- Strategic thinker with experience in managing customer journeys;
- You take responsibility for your work and are continuously looking for new opportunities to make a change;
- Experience with Salesforce or a similar marketing automation and funnel management system.
What we offer
FrieslandCampina has a unique company culture of Dutch heritage and international presence. The work environment is informal and friendly, where you collaborate with passionate professionals. You will have access to training and coaching to support your professional growth, and internal career development opportunities are actively encouraged. With trust and autonomy, you will have the chance to create lasting impact, contributing to better nutrition for the world. As for the employment benefits:
- Salary between €4,350 and €5,900 per month, depending on knowledge and experience (full-time);
- Full-time workweek of 38 hours, 5% year-end bonus, 10% performance bonus, and a market-standard pension;
- Flexible working hours and ample opportunities to work from home;
- 200 hours of annual leave, the option to buy or sell 40 extra hours, and 8% holiday allowance;
- Free milk & cheese during lunch and delicious barista coffee at our headquarters.
Vacancy description
As a Campaign Marketeer for FrieslandCampina, you’ll play a key role in attracting new dairy farmers by developing marketing strategies that resonate with our target audience. You’ll immerse yourself in the world of dairy farming, understanding the needs, motivations, and decision-making process of farmers. By designing and executing effective campaigns, you will ensure that our message is compelling and reaches potential partners in ways that build trust and loyalty.
Your responsibilities include:
- Lead activation to reach and engage dairy farmers through targeted campaigns.
- Strategic support for Milk Recruitment by creating and executing impactful campaign and communication strategies.
- Maintain the customer journey: Ensuring a seamless experience for farmers at every touchpoint.
- Manage marketing and communication materials to keep our message fresh, relevant, and aligned with farmer needs.
- Measure campaign effectiveness to track results and optimize strategies.
- Develop new materials to continuously improve our outreach to the farming community.
Ready to make a difference? Join us as a Campaign Marketeer and help us build a strong network of dairy farmers by creating impactful campaigns that drive growth and engagement.
Team Details
FrieslandCampina aims to offer a leading milk price and secure the best future for its members. With engaged members, a strong cooperative, and a solid company, we work daily to add value to milk – not only for our members but also for society and the environment.
As a Campaign Marketer, you will work within the Milk Recruitment team and collaborate with various departments, including Cooperative Affairs and Marcom, to identify and seize commercial opportunities. Based in Amersfoort, this role also offers flexibility to work partly from home.
Do you want to contribute to the future of dairy and make the cooperative even more attractive to new members? Then this role is perfect for you!
