Brand Manager
Brand Manager
Are you purpose driven and do you want to make an impact?
In the role of Brand Manager for FrieslandCampina in Romania you you will develop, coordinate and implement brand activities as communication campaigns, especially for the digital media channel, consumer activation campaigns, as well as the innovation calendar for the managed categories.
What we ask
A bachelor degree, preferably in Economics, Communication or Marketing
At least 2 years of experience in marketing or account management
Working with strong global or local brands is a plus
Preferably experience in successfully managing Digital campaigns: Performance Marketing, Test & Learn type projects; Pilot & Scale-up
Excellent communication skills (written and verbal) on all levels in English
Experience in Project management and brand portfolio
Planning and organization skills
Analysis, forecasting and evaluation skills
Solid understanding of research tools, media and especially Digital
Understanding consumer and customer trends
Good presentation skills
Excellent change management skills of uncertain and ambigous situations
What we offer
Trust: We trust you and your knowledge will make the difference in our company.
Authenticity: We believe that when you stay true to your nature, you will get the most out of your natural potential. Your nature is the precious essence of who you are. It is the set of beliefs that drive how you do what you do and what you want from life
We reward the initiative: We think we're better together. That's why we support our colleagues to dare to come up with ideas that help us in the continuous development of the company and not only.
Autonomy and development: We support the ongoing development of our colleagues regardless of their role. We provide authentic learning experiences and impactful projects. We like autonomy and we encourage decision-making even at the lowest level - each of us is part of the success of FrieslandCampina Romania. We value everyone's strengths and maximize them by getting involved in relevant projects.
Caring culture: We get involved because we care. "Nourishing tomorrow" means for us to take an active role in preparing for the future. Both within the company and in the community, we belong to.
Balance: Between professional and personal life. If you're okay, we're ok. If you are happy at home, bring your happiness to the office. The things that matter to you will never be neglected. We adapted a Hybrid way of working and a flexible time. You will have your own work rituals aligned with your manager and team.
And if you're not convinced yet, join us for:
- A meaningful job, contributing to providing better nutrition for the world
- A culture based on strong values, open communication and feedback where colleagues are eager to help others
- Autonomy, space for expression and experimentation in a dynamic work environment,
- Accelerated growth, pleasant & informal atmosphere. Working with us it is more than a job, you will grow a career in a team that highly values your development
Vacancy description
- Proactive development and implementation of marketing plans and growth strategies (product innovation, multi-channel communication campaigns with a focus on benefit)
- Adjusts brand strategies with a focus on the accelerated growth of penetration and the building of mental availability
- Monitors the performance of brands & categories in relation to the budget and planning the actions necessary to reach the target, in a competitive context
- Identifying, analyzing and exploiting market opportunities for existing and new products / launching new products / delisting inefficient products •
- Organizes and coordinates promotional campaigns
- Evaluating the results of promotional campaigns / making decisions for future promotional activities
- Maintaining marketing expenses within the limits of the approved budget, time and quality standards agreed with superiors.
Team Details
For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are. We value talented people from any background who want to contribute to something bigger than themselves.
We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture.
Working at FrieslandCampina means you are contributing to a better world.