Global Marketing Execution Manager
Global Marketing Execution Manager
We’re excited to introduce a new strategic execution role within the Marketing team at FrieslandCampina Ingredients.
This pivotal position focuses on translating our global marketing strategy into impactful execution across key regions worldwide. With a spotlight on performance and active nutrition - our core strengths in dairy proteins and prebiotics- this role will drive excellence in marketing activation and ensure we maintain our leadership in these critical categories. It’s an opportunity to play a central role in shaping the future of our brand, bringing innovation to life through flawless execution, and making a real difference in the health and performance space.
What we ask
- Master’s degree (or equivalent) in Marketing, Business Economics, Food Technology, or a related technical/business field.
- Minimum of 10 years of relevant professional experience in Marketing, Digital, Communications, and/or Strategic Business Development within a global environment—preferably in sectors such as health, food, or nutrition.
- Proven track record of driving business growth through effective marketing strategy, implementation, and execution—closely collaborating with Sales and Business Development teams.
- Strong expertise in campaign development and execution, brand positioning and communications, global and local stakeholder engagement, KPI tracking, and driving sales conversion.
- Demonstrated success in developing and executing digital marketing and campaign strategies across diverse markets.
What we offer
- Unique company culture of Dutch heritage and international presence;
- To ensure a healthy work-life balance, we've implemented a hybrid work model for this role. You'll be required to visit our Amersfoort office no more than twice a week, allowing you flexibility while maintaining collaborative engagement;
- Receive home office essentials, such as an ergonomic chair, desk, monitors, and more, to support your comfort and productivity while working remotely;
- An NS business card, so you can travel to the office by train;
- When you’re not using your NS business card, you’ll receive a travel allowance of €0.23 per km, up to a maximum of 30km (one way);
- Keen on cycling? Take advantage of our bike purchase scheme, offering attractive tax benefits to help you acquire a brand-new bike. Enjoy the ride while saving on costs;
- Enjoy 200 hours of annual leave on a full-time basis, with the flexibility to sell or purchase up to 40 additional hours of holiday time. Your 8% holiday allowance ensures that you can make the most of your well-deserved time off;
- A workweek of (fulltime) 40 hours, a salary within the range of €6.400 - €9.000 and a bonus scheme;
- Receive a company laptop and mobile phone, enabling seamless communication whether you're on the move or working remotely.
Vacancy description
In this strategic execution role, you will be responsible for implementing the global marketing strategy for the Performance and Active Nutrition (PAN) portfolio across regions. This includes driving the execution of global and regional marketing plans, supporting product launches, and activating campaigns to grow brand awareness, generate leads, and convert sales. the key responsibilities are:
- Execute global marketing plans and innovation launches across regions.
- Develop and manage launch programs and global hero campaigns in coordination with Marcom and Digital teams.
- Support regional teams in adapting campaigns locally.
- Drive lead generation and sales growth across both core and innovation portfolios (proteins and prebiotics).
- Manage applications setup, campaign tracking, and performance reporting.
- Align marketing communication direction with a focus on digital channels.
- Sign off on marketing materials across all customer touchpoints.
Scope:
- Portfolio includes both mature markets (e.g. whey and caseinates) and growth markets (e.g. prebiotics, dietary supplements, gut/brain/immune health).
- A key role in driving the ambitious growth strategy for the PAN business.
- Reporting to the Global Execution Marketing Lead.
Team Details
Want to work with one of the largest dairy companies in the world with the head quarter located in Amersfoort? Here we work with multidisciplinary disciplines to make a real difference in the lives of millions of people by providing the very best nutrition. Fulfilling our purpose, better nutrition for the world, requires great efforts from many people. We believe that people as diverse as our nutritional offerings – including and not limited to gender, ethnicity, age, sexual orientation, religious belief, nationality, social background, disability and thinking style – enrich our lives and strengthen our business.
About our team and office:
- A multidisciplinary team — highly skilled, focused on making our best work together;
- A friendly environment — with wonderful cafeteria, free milk, cheese and Lattiz coffee, and subsidized lunches drinks and events;
- Easily accessible — close to central station and with private parking spaces.
