Global Insights Strategy Manager
Global Insights Strategy Manager
We are looking for a strategic and forward-thinking Global Insights Strategy Manager to lead the transformation of FrieslandCampina’s global insights capability. In this role, you will accelerate the adoption of new ways of working, digital tooling, and AI-powered methodologies across our global Business Groups (BG). Sitting within the Global Commercial Excellence team, reporting to the Global Insights & Analytics Director, you’ll drive how insights fuel commercial strategies, unlock growth opportunities and inspire better decision-making across both B2B and B2C environments. This is a highly visible, cross-functional role ideal for someone who thrives in complexity, enjoys orchestrating change and is passionate about building an insights ecosystem that’s agile, strategic and scalable.
What we ask
- Master’s degree in Business, Marketing, Data/Insights or related field
- 10+ years of experience in consumer insights or strategy roles within international FMCG or consultancy settings
- Strong transformation and change management experience, ideally across global or matrixed organizations
- Solid knowledge of both traditional and digital research methodologies (qual/quant, AI tools, agile testing)
- Excellent stakeholder management and communication skills, especially with senior leadership
- Fluent in English
- Curious, pragmatic and digitally savvy mindset
- Experience in platform governance (e.g. Qualtrics, Stravito, syndicated tools)
- Familiarity with foresight, analytics, or commercial planning tools
- Experience managing vendor ecosystems or overseeing strategic research partnerships
- Background in food & beverage or similar consumer industries
What we offer
- Unique company culture of Dutch heritage and international presence;
- To ensure a healthy work-life balance, we've implemented a hybrid work model for this role. You'll be required to visit our Amersfoort office no more than twice a week, allowing you flexibility while maintaining collaborative engagement;
- Receive home office essentials, such as an ergonomic chair, desk, monitors, and more, to support your comfort and productivity while working remotely;
- A Car Lease Scheme/Mobility budget;
- Keen on cycling? Take advantage of our bike purchase scheme, offering attractive tax benefits to help you acquire a brand-new bike. Enjoy the ride while saving on costs;
- Enjoy 200 hours of annual leave on a full-time basis, with the flexibility to sell or purchase up to 40 additional hours of holiday time. Your 8% holiday allowance ensures that you can make the most of your well-deserved time off;
- A workweek of (fulltime) 40 hours, a salary within the range of € 7.300 - € 9.995 and a bonus scheme;
- Receive a company laptop and mobile phone, enabling seamless communication whether you're on the move or working remotely;
- We prioritize your overall well-being. That's why we offer a range of support services, including coaching, financial assistance, physiotherapy, and a comprehensive health check every three years, ensuring you feel supported in every aspect of your life;
- A competitive pension to support when you retire. A partner pension too, so your partner will be looked after if something happens to you while you're working with us;
- Free cheese and milk at lunch in the central office, and barista coffee to help you go through your working days with a lot of joy.
Vacancy description
As Global Insights Strategy Manager, you will:
Lead the global transformation of the insights domain
- Own and drive the implementation of FrieslandCampina’s global insights transformation roadmap
- Lead cross-BG initiatives to standardize and scale future-ready tools, dashboards and capabilities
- Drive adoption of common frameworks and KPIs to support commercial planning and performance conversations
- Support the global roll-out of key initiatives including the NPS program (setup, training, reporting standards) and Brand Health Tracker, ensuring local activation and global consistency
Drive research excellence and ecosystem engagement
- Own and evolve iSearch, our global insights platform—ensuring content quality, user engagement and platform integration (e.g. Assistant, Knowledge Hub, Insights Feeds)
- Lead strategic vendor portfolio management—from sourcing and performance tracking to innovation co-creation and contract governance—in collaboration with Procurement and IT
- Foster a connected insights community by enabling cross-team learning, scalable best practices and co-creation across B2C and B2B Business Groups
- Champion data-driven brand building by reinforcing the use of core KPIs across global programs and insights tools
Champion AI and digital innovation
- Explore, pilot and embed AI-powered research methodologies (e.g. synthetic personas, predictive models, digital asset testing) that enhance speed, relevance and business impact
- Partner with IT, BGs and vendors to scale smart digital solutions and ensure seamless platform integration
- Accelerate transformation by enabling smarter, faster and more connected ways of working
Activate thought leadership and strategic foresight
- Collaborate with agency partners and BG stakeholders to develop thought leadership content, including trendspotting, foresight work and cultural insights
- Enable strategic conversations across teams by translating foresight into tools, sprints and capability programs
- Act as an internal catalyst for embedding consumer-centricity in brand, innovation and sustainability strategies
Team Details
For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.
We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world. You will be part of the Global Commercial Excellence team at FrieslandCampina—specifically within the Insights & Analytics pillar. This expert team plays a key role in building a more data- and insights-driven commercial organization.
Our team’s goal is to:
- Make insights clear, accessible and actionable for business planning
- Strengthen commercial excellence through scalable analytics, platforms and training
- Enable strategic foresight and AI-led transformation
- Foster a culture of curiosity, pragmatism and cross-functional collaboration
In this role, you’ll be a central connector—turning vision into action and ensuring our insights approach evolves with the pace of business.
