Marketing Manager ELN APAC
Marketing Manager ELN APAC
FrieslandCampina Ingredients (B2B) is looking for a Regional Segment Marketing Manager in Asia Pacific to join the Global Marketing team of our Early Life Nutrition segment, to give infants a great start in life. In this role, you will contribute to and execute the Asia Pacific marketing strategy, with the aim to further accelerate value growth. This role includes understanding and acting upon the context (market, consumers), customers, competitors and our company’s capabilities within Early Life Nutrition. It also means defining sound tactics on proposition, product portfolios, place (availability) and pricing.
What we ask
- Academic/master level, preferably in marketing, food technology, technical business admin or business economics
- 6-8 years relevant working experience in BtB commerce, preferably in the Infant Nutrition industry in a Marketing and/or Business development role
- Result oriented, creative with excellent problem solving, analytical and influencing skills
- Excellent inter-personal communication skills; strong presentation skills
- Experienced in creating impactful digital touch points in the customer journey from a marketing perspective
- Being able to see the bigger picture in a complex environment (helicopter view), yet persistent to drive successful execution
- Fluent in command of written and spoken English
What we offer
- Unique company culture of Dutch heritage and international presence
- Competitive bonus scheme, flexible working hours, and the ability to work from home.
- Diverse training and mentoring programs to help you grow on your own professional journey • Exceptional support of cross disciplinary movement within the company to broaden your knowledge and growth paths
- A friendly and informal working environment
- Autonomy and trust to create longer term impact that helps bring better nutrition to the world
Vacancy description
- Shaping and executing the Asia Pacific marketing strategy by translating Global propositions into Asia Pacific specific propositions and initiating new initiatives in the Netherlands (e.g. innovation, communication) based on regional requirements and insights from consumer and customer perspective
- Driving value chain analyses and developing the product/portfolio, place, positioning, price strategy per channel for Asia Pacific
- Execute global product launch locally and deliver on innovation. Initiate, drive and support innovation projects and product launches specific for Asia Pacific.
- Supporting segment and FCI branding initiatives. Drive effective market visibility via different channels like e.g. seminars and exhibitions in Asia Pacific.
- Accountable for regional communication & execution of marketing campaigns (thought leadership & lead generation)
- Active alignment with Sales, Business Development and Technical Sales in Asia Pacific Development and Segment Marketing in the Netherlands on segment priorities for Asia Pacific and delivery thereof.
- (co) driving innovation and/or application projects with customers.
- Leveraging and building external networks (e.g. customers, KOL, industry network)
Team Details
You and us, we go way back. Maybe you grew up with our products, but you have certainly see our iconic brands on the shelves. Did you know that FrieslandCampina is one of the largest dairy cooperation’s in the world, owned by 10,564 member dairy farmers. Everyday our farmers and 22,961 employees in 32 countries try to get the most out of milk, from grass till glass. To us, milk is not just milk. It is more than that. It is something magical to our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness. Its not just about what we do, but we are. Driven by our purpose, to provide better nutrition for the world and good loving for our farmers, now and for generations to come.
We are constantly looking for new business opportunities to innovate, contribute and bring high-quality nutrition to the world. We build on a high performance and inclusive culture, act with a growth mindset and a go-getter mentality. That means people here are open, friendy and pragmatic. We are team players that seek collaborations built on trust and respect – and embrace the power of differences in order to grow together.
One of the reasons why our company is driven by our culture and our believe in the power of “we”. It’s in the our nature. For over 150 years, we treasure the uniqu nature of our differences. It is how we operate. We believe that when you stay true to your nature, you will get the most out of our natural potential. If that is in you nature too. Bring your spark. Join us. Grow with us. Unleash your nature.
